Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

The relevance of the investigated problem is caused by increasing levels of competition in the industry markets of chocolate producers in Russia and the need to maintain the profitability of the companies' activities in the unstable macroeconomic conditions. The aim of the article is to assess the impact of competitive forces on settlements terms…

The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…