Descriptor
| Audiences | 1 |
| Communications Satellites | 1 |
| Consumer Economics | 1 |
| Cultural Context | 1 |
| Foreign Countries | 1 |
| Mass Media | 1 |
| Policy | 1 |
| Programing (Broadcast) | 1 |
| Public Television | 1 |
| Purchasing | 1 |
| Technological Advancement | 1 |
| More ▼ | |
Source
Author
| Sepstrup, Preben | 1 |
Publication Type
| Opinion Papers | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Europe | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textSepstrup, Preben – 1986
This discussion of the influence of advertising on the development of new media covers ways in which advertising uses the media and the implications of new information technologies for consumers and marketing activities. The first of four sections describes how television advertising has been altered by the development of new technologies--cable,…
Descriptors: Audiences, Communications Satellites, Consumer Economics, Cultural Context
