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Direct linkPorto, Rafael Barreiros; Oliveira-Castro, Jorge M. – Psychological Record, 2013
Not much is known about the interaction effects between current and past contingencies. At the brand level, consumers may or may not buy exactly what they bought or intended to buy on their last shopping trip, and this could be due to differences in the behavioral contingencies. The main purpose of this article was to examine possible relations…
Descriptors: Consumer Economics, Purchasing, Intention, Reinforcement
