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Download full textKovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
Direct linkCuff, Shannon; Statz, Heather – English Journal, 2010
On November 28, 2008, Jdimytai Damour, age 34, was killed by a stampeding mob of customers running to get the day-after-Thanksgiving bargains. Even after customers in the store were informed that four people were injured and one man died, most chose to keep shopping. Looking at the root causes of this unfortunate death, it seems clear that…
Descriptors: Life Style, Purchasing, Consumer Economics, World Views
