Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…

It is generally agreed that price discrimination can, in some circumstances at least, be an extraordinarily unpopular business practice. In late 2000, customers discovered that Amazon.com was varying its prices online for the exact same products. Although the incident is almost fifteen years old, it has become the standard reference in law review…

Recently the authors completed a course designed to expand and deepen their knowledge about America's consumerocracy and the methods that give it the immense power it has. As a result of their reading and shared thinking in this course, Teaching Adolescents in a Consumer Society, they feel strongly motivated and better prepared to craft…

This booklet is designed to help first-time car buyers determine if they can or should buy a car and how to get the most from their car-buying dollar. Leasing and renting options also are discussed. The booklet outlines the process of buying a new car, starting with a review of sizes, types, and features. This is followed by a rundown on showroom…

Designed for intermediate and junior high level students, the handbook gives 11 lessons using newspaper activities for teaching consumer education. The activities help students (1) define consumer education terms and distinguish between wants and needs; (2) define the term "caveat emptor" and understand the concept of consumer…

This article describes a functional mathematics activity to help secondary students with mild disabilities develop critical thinking, calculation, and reasoning skills by evaluating the "rent-to-own" option for furnishing an apartment. Suggestions address needed materials, prerequisite skills, procedures, sample worksheets, and modifications. (DB)

The Illinois State Board of Education in cooperation with the Illinois Consumer Education Association produced this lesson plan book as a resource for teachers as they implement the consumer education mandate in secondary schools. Classroom instruction ideas, techniques, and lessons were provided by teachers from Illinois. A committee of consumer…

Two students (ages 18 and 20) with moderate mental retardation were taught to use a pocket calculator to make purchases. Progressive time delay and general case programing methods were used. Results indicated that the purchasing behaviors generalized to two untrained community sites and to untrained items and were maintained four weeks after…

This document consists of a handbook for consumers and a teacher's guide to the handbook. The first part of the handbook gives advice on how to be a smart consumer and includes information on how to get the most for the money, handle a complaint, write a complaint letter, use the handbook, select child care, protect personal property, choose a…

Recommends reviewing the 1958 debate between P. A. Samuelson and J. R. Minasian over the controversy involving tax-financed television versus pay-TV. This exercise is a lively way to introduce students to the issue of exclusionary devices for public goods. Includes graphical analysis and excerpts from the original debates. (MJP)

This guide for high school consumer mathematics (one in a set of curriculum guides developed by Louisiana statewide mathematics curriculum committees) contains a course outline, performance objectives, and coordinated activities designed to teach skills that students will need as citizens and consumers. Background on the development,…

This curriculum guide for consumer and family economics is one of a number of guides developed for use in vocational home economics education in Texas. Introductory materials address use of the guide and list the essential elements upon which the content is based. The guide is divided into seven units: family economics, consumers in the economy,…

Briefly defines and provides some background on Eugen von Bohm-Bawerk's "marginal pairs" theory of pricing. Asserts that Bohm-Bawerk's theory is a good introduction to the Austrian school of economics and illustrates the differences between this approach and neoclassical economic theory. Includes several graphs and tables of data. (MJP)

Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)

Traces the changes in consumer habits for tea and coffee in Iran from the early 15th century (introduction of the beverages) to the late 19th century. Consumption often was tied to regional differentiation and social stratification. Shifting trade routes, especially those involving Russia and England also produced changes. (MJP)