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Showing 1 to 15 of 34 results Save | Export
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Blake, Robert; Bellezza, Annamaria; Euba, Nikolaus; Kaiser, Mark – L2 Journal, 2018
This Instructors Perspectives' essay from Robert Blake initiates a discussion on publishing language textbooks. It is followed by responses from Annamaria Bellezza, Nikolaus Euba, and Mark Kaiser.
Descriptors: Second Language Instruction, Textbooks, Textbook Publication, Publishing Industry
Hayes, C. Lansing – Health Education (Washington D.C.), 1980
Specific guidelines for having textbook manuscripts published are presented with emphasis on procedures used by commercial textbook publishers. (JMF)
Descriptors: Guidelines, Publishing Industry, Textbook Preparation, Textbook Publication
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Bowler, Mike – Reading Teacher, 1978
This excerpt from the series that won the 1977 IRA Print Media Award discusses the attempts of textbook publishers to meet the current market trends and to sell in states which have an approved statewide list. (MKM)
Descriptors: Elementary Secondary Education, Publishing Industry, Textbook Preparation, Textbook Selection
Putnam, Robert E. – School Shop, 1976
From the viewpoint of the publisher the sequence in the development of training materials is outlined in eight basic steps, and guidelines are suggested for prospective textbook authors regarding qualifications, proposal, manuscript preparation, and writing. (HD)
Descriptors: Authors, Guidelines, Publishing Industry, Textbook Preparation
Jantzen, Steven L. – Media and Methods, 1979
Projects a general description of a 1985 Social Studies Textbook that is based on what text publishers are designing at this time; advocates that educators express their needs to publishers before the judgments are final. (MAT)
Descriptors: Elementary Secondary Education, Publishing Industry, Social Studies, Textbook Preparation
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Taylor, Mary-Agnes – Journal of Reading, 1985
Examines obvious and covert efforts of censorship on young adult novels and the publishers' reluctance to provide more realism. Concludes by urging teachers to counteract those forces through diligent consumer education. (HOD)
Descriptors: Adolescent Literature, Censorship, Fiction, Guidelines
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Kerr, Doris L. – Canadian Modern Language Review, 1978
A textbook author should be sure that his or her philosophy is respected by the publisher. Materials should be published in a form and according to quality standards which meet the author's approval. Textbooks that are part of a core program or series will require the collaboration of other writers. (SW)
Descriptors: Language Instruction, Material Development, Publishing Industry, Reading Materials
Marck, Louis – Journal of Typographical Research, 1970
Discusses diacritical marks that are symbols belonging to the official spelling of particular languages and pleads for better knowledge of diacritics especially in American referene works, style books and periodicals. Suggests an international standardization of diacritics or a common endeavor to eliminate them. (MB)
Descriptors: Attitudes, Diacritical Marking, Newspapers, Orthographic Symbols
Sterling, Christopher H. – 1974
Some 350 textbooks (and volumes suitable as texts) are reviewed that are potentially useful in college and university courses in both broadcasting and mass media. The reviews were written over a 4-year period, each being an entry in itself with limited cross-reference. The first four parts appeared in 1971-72 in "Educational Broadcasting…
Descriptors: Annotated Bibliographies, Broadcast Industry, College Curriculum, Mass Media
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McCutcheon, Gail; Squire, James R. – English Journal, 1982
Presents opposing views concerning the effects of the publishing industry on the English curriculum. (JL)
Descriptors: Curriculum Development, English Curriculum, Influences, Publishing Industry
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Parkhurst, Bill – Change, 1979
The issue of readability vs academic standards in college textbooks is addressed. Problems in balancing both needs and other problems involving textbooks and the publishing industry, including textbook resales and routine revisions of texts, are discussed. (JMD)
Descriptors: Academic Standards, Higher Education, Programed Instructional Materials, Publishing Industry
Bowler, Mike – Learning, 1978
Publishers of textbooks are subject to pressure from public opinion and regional bias as well as criticism from teachers and boards of education. (JD)
Descriptors: Instructional Materials, Publishing Industry, Social Attitudes, Textbook Content
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O'Donnell, Holly – Journal of Reading, 1985
Examines the publishing process, following a book from concept to product. (HOD)
Descriptors: Authors, Editing, Educational Improvement, Elementary Secondary Education
Walsh, Lawrence A. – School Shop, 1976
A discussion of the change-agent role of the textbook. The changes sweeping vocational education are also examined in terms of their effects on the market for vocational education textbooks. (HD)
Descriptors: Change Agents, Curriculum, Educational Change, Publishing Industry
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Rudman, Herbert C. – Educational Researcher, 1990
Examines the effects of corporate mergers in the publishing industry on the publishing of textbooks and standardized tests. Concludes that restructuring, acquisitions, and mergers have an intrusive effect on established practices of academic publishing and may severely limit the access of scholars to the academic marketplace. (FMW)
Descriptors: Business, Business Administration, Economic Research, Free Enterprise System
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