In many academic and professional fields, the society-sponsored journal has for a century had a unique position in scholarly discourse. An annual meeting and conference provided intellectual exchange and social stimulation, while the journal provided a more formal mechanism to communicate, to review, to evaluate, and to certify. Changes in…

In this commentary, the author stresses that reading habits in Russia have changed since the Soviet era, and the more intellectual journals and magazines in particular have lost their importance. Audiences for books and magazines have fragmented, and there are fewer sources of commonly shared information and ideas than was true a few decades ago.…

Mark Haddon's "The Curious Incident of the Dog in the Night-Time", the first novel to be published simultaneously for the UK adult and children's market, exemplifies the phenomenon of crossover literature better perhaps than the "Harry Potter" series, whose appeal to a dual-aged audience had caught the publishing industry by…

This article presents the 10 best new magazines of 2008. They are: (1) BBC Knowledge; (2) Bible Study Magazine; (3) Culture: The Word on Cheese; (4) Food Network Magazine; (5) Lapham's Quarterly; (6) Miller-McCune; (7) NCAA Champion; (8) Science Illustrated; (9) Strategy; and (10) World Affairs. These magazines have in common the potential to…

In this article, an interview with Muslim author Mohja Kahf is presented. Kahf is the author of the novel "The Girl in the Tangerine Scarf" and "Emails from Scheherazad." During the interview, Kahf talked about how her religion has become the foremost factor in bringing her to her voice. She also related how she became dismayed with Islam being…

Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)

An anthology of readings in the media correlates chapter-by-chapter to the authors' textbook, "The Media Works." Fifteen chapters cover the study of newspapers, magazines, comics, popular music, television, movies, and advertising. The authors included represent varied perspectives on the media. The selections were chosen with the help of a…

As electronic resources for scholarship proliferate, more and more scholars turn to their computers rather than to print sources to conduct their research. The decentralized distribution of these new model works can make it difficult to fully appreciate their scope and number, even for university librarians tasked with knowing about valuable…

In this brief interview Ben Brodinsky, educational editor and consultant, states that good education publications incorporate both strong content and interesting layout. He notes that education writers and editors are frequently not as familiar as they should be with their audiences' needs and interests. (DS)

Examines some of the important assumptions and disputes about publishing as an industry: demand and pricing; profit and subsidy; quality, effectiveness and "optimality"; and the power of the reader. (Author)

Explains that the children to write for are those imaginary ones implied as the audience for the best children's books and that authors can determine this audience by reading those books. (FL)

Discusses how magazines differ in the types of information they provide and the characteristics of the audience they reach. (JMF)

Describes the decline of direct newspaper competition in terms of the loss of effective newspaper market segmentation. Examines the following influences on market segmentation: shift in advertising demand, advertiser preferences for differentiated audiences, shift in subscriber demand, growth of alternative media, increasing production costs, and…

This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details.…

This paper draws on questionnaire responses received (via e-mail) during the period 2002-2003 from senior commissioning editors located within seven of the major UK publishing outlets. Drawing on the analytical framework of an earlier study by Nixon (1999), it focuses on the mediation of educational studies by market forces operating within and…