Designed to assess the current and potential markets for ERIC products and develop a marketing plan based on the study findings, the project described obtained data through two surveys, as well as background information from the National Institute of Education. Interviews with ERIC Clearinghouse staff during site visits provided data on the…

The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…

This report on the third phase of a two-year study of human services information clearinghouses discusses clearinghouses in terms of their role in information dissemination and diffusion, planning considerations, operational cost recovery, overlap and duplication in services, and evaluation techniques and measures. Information was gathered from…

To obtain user evaluations of the information analysis products (IAPs) produced by the Educational Resources Information Center Clearinghouse on Tests, Measurement, and Evaluation (ERIC/TM), subjects were randomly drawn from a 1976 list of the clearinghouse's IAP orders. The sample was stratified by the title requested and the following…

The purpose of the Center for Helping Organizations Improve Choice in Education (CHOICE) project, the scope of its activities, and evaluations of the effectiveness of those activities are described. One major project goal was to encourage and facilitate institutional efforts to provide more complete and accurate information to prospective…