This quantitative ex post facto study is a modified replication of research conducted in 1991 by Dr. Michael Ough designed to understand the relationship between selected variables and the outcome of school bond elections held in Nebraska between September 1, 2011, and August 31, 2021. The dependent variable for the study was if a Nebraska public…

This study is intended to provide guidance to public school districts by identifying research based campaign strategies that have been proven to help with the successful passage of bond initiatives. In the United States, half of all public schools need at least one major facility repair and in Ohio, because tax initiatives in support of school…

This dissertation presents a historical case study of the Egg Harbor Township School District bond referendum that passed with an exceptionally high 92 percent of votes in January 2005. The methodology used in this study resulted in both an examination of the components of the New Jersey Public School District bond referendum process as well as an…

By developing broad community input and support, a Louisiana district (Monroe City Schools) passed a $59 million property tax package. Offers 10 strategies for winning campaigns. (MLF)

Mail-in elections are prompting school officials to communicate their message to a wide variety of audiences. Many of the states using vote-by-mail have also made it much easier for citizens to cast absentee ballots. Discusses the advantages and disadvantages of voting by mail. (MLF)

To help sell a school bond issue in Akron, Ohio, the district recruited speakers that the voters could identify with: coaches, school board members, ministers, parents, senior citizens, and key school staff members. Speakers were brought together for a training session to go over presentation skills and the key selling points identified by the…

A homemade video graphically displayed a rural Wisconsin school district's cramped and deteriorating condition. Voters approved a 5.5 million dollar plan to expand and modernize the existing 3-story building that links the elementary school and high school. School officials believe the grassroots video helped convince voters in favor of the…

Ten years ago the new superintendent of District 11 in Colorado Springs, Colorado, learned the proposed budget was $12 million out of balance. Now the district has sound financial backing thanks to improving business practices. (MLF)

After five years of opposition, voters in the Jefferson County, Colorado, School District approved a $325 million bargain. Describes how the district made major management decisions, rebuilt credibility among voters, and ran the campaign. Cites a budget-tracking tool, School Micro-Financial Allocation Study, that helps school districts track how…

This report provides information about the sale of bonds for financing the construction of public elementary and secondary school facilities. It contains a description of the characteristics of primary market bond sales for public elementary and secondary schools during the 1972 fiscal year. The report also provides specific information regarding…

Many school buildings are in dire need of renovation, expansion, or replacement. Brief case studies from around the country illustrate the importance of finding out why people vote for or against a construction referendum. Lists recommendations for a strategic campaign. (MLF)

A dramatic, carefully planned, and well-timed campaign will convince voters to vote "yes" on school bonds. Outlines a 10-step program that will ensure winning at the polls. (MLF)

Using the strategy of "divide and conquer" can lead to victory at the polls. The ballot can include two freestanding questions, either or both of which can pass or fail independently, or it can be designed in such a way that approval of question two is contingent on question one passing. (MLF)

School construction is a politically charged challenge. Examples from a number of districts illustrate controversy over bond issue elections, facility planning, bidding, site selection, and new attendance boundaries. The real key to success is getting the community involved. (MLF)

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…