A school-focused commercializing process over 100 years in the making has been turbo-charged by the rise of data-collecting digital educational platforms and a pandemic that has forced widespread use of distance learning. Alex Molnar and Faith Boninger explain how advertising to students creates what John Dewey would call "mis-educative…

Marketing in schools has a new twist, and teachers are at the center. Corporate firms, particularly those producing education-technology products, have contracted with teachers to become so-called brand ambassadors and micro-influencers. Scant research, however, has examined these brand ambassador arrangements, leaving policymakers uninformed…

Using the stories of two autonomous public schools in Australia, this paper demonstrates how commercialisation can simultaneously position schools as both consumer and for-profit producer. Drawing on Foucault's articulation of discourse as that which constitutes and makes available what is possible to be said, done and imagined, the paper…

This article uses edvertising as a vehicle through which to examine autonomy and control for key agents in education when market-like reforms are combined with privately led management of schools. We begin by outlining the philosophical foundations of school choice from the perspective of autonomy and control, and then lay out the case of…

This article focuses on the role of the state in the context of an increasing market orientation in Swedish education policy. It asks if and how a market orientation and privatisation can be reconciled with attempts to reestablish central output control. The controlling function of the state is emphasised in the form of efforts to inspect both…

This paper analyzes President Obama's education policies as they relate to charter schools. The authors first show how his policies continue previous neoconservative and neoliberal educational initiatives that marketize schooling. Arne Duncan's role in charter schools, both in his capacity as former CEO of Chicago Public Schools, and in his…

A study examined the design, imagery, and language of the Web sites of six major Education Management Organizations (EMOs), companies that manage schools for profit. The six companies are Advantage Schools, Inc.; Beacon Education Management, Inc.; Edison Schools; The Leona Group; L.L.C.; Mosaica Education; and National Heritage Academies. The…

This essay reviews the history of school commercialization in the USA and the forms that it has taken over time, with particular attention paid to research measuring the scope and variety of commercialization trends in US public schools. The implications of commercialization activities such as those that promote the consumption of nutritionally…