One of ACTE's goals is to improve the image of career and technical education (CTE) through outreach to the media. As media relations manager, the author receives calls from reporters asking questions about the types of students who participate in CTE. Reporters often have a misconception that CTE students are troubled or "at the bottom of the…

Guidelines for organizations to follow when submitting news releases to a newspaper are provided. These include the following: (1) when submitting a news release, put name, address, and telephone number on it; (2) don't submit lengthy, overly detailed news releases; (3) don't submit news releases that are incomplete; and (4) be accurate. (DB)

Communicating effectively is seldom easy; it requires planning, effort, understanding, and follow-through. Communicating effectively in the tense atmosphere which often surrounds a crisis requires redoubled effort, greater understanding, and increased attention to proper planning. The presentations in this booklet deal with the needs of the media…

Describes how to get a good public relations program going by using the local press. Considers newspaper selection, release writing, and photographs. (DN)

With care and some effort on both parts, school administrators and reporters can not only co-exist but often provide support and assistance to each other. (Author)

Describes how school districts with even a modest budget can improve their public relations by giving someone in the district the responsibility to act as a liaison between the school district and the news media. (Author/DN)

Administrators offer advice on how to deal with the media. (IRT)

Examines sample questions from a questionnaire and concludes that the collecting of figures by interviews or questions will never validate polls of public opinion on anything but simple questions. (RB)

Article deals with everything from determining what is news to dealing with the sometimes complex relationships with media representatives. (Editor)

Based on remarks made before the American Association of State Colleges and Universities in San Antonio, Texas, in November 1970. (IR)

Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

Three trustees and three journalists join in a roundtable discussion of how colleges and universities can improve relations with the news media. (EV)

The pro-German American newspaper "The Fatherland," published shortly before the United States entered the First World War (1914-1917), displayed a failure of public relations in terms of defining and offering themes likely to convince a target audience to side with Germany. By looking at a public relations campaign undertaken by the…

This document contains speeches, panel discussions, and audience reactions from a seminar on school-community relations. The material is designed to broaden the understanding of superintendents, central office administrators, and public information personnel on the importance of soundly conceived programs for school-community relations. (JF)

Concludes that after Rhodesia hired a public relations firm to advise it, negative comment about that country declined sharply in the "New York Times," although news of violence there remained virtually the same. (FL)