The role of press secretary has attained a new significance during the past ten years because of presidential efforts to concentrate the focus of news on the White House. Originally intended to serve the public, the press secretary is now an important government official who not only conveys information but also explains and defends presidential…

Although different philosophies may motivate presidential-press relations, causing frequent friction or adversity, there is nevertheless a strong degree of cooperation and collaboration between the press and a president of the United States. This interdependence has been particularly evident in recent administrations, and it progresses…

Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)

This report discusses administrator-newsmedia relations during a crisis. The report attempts to illuminate the ways in which reporters cover a crisis, deal with the newsman's view of what constitutes a crisis, describe relationships of reporters to the administrator in tense moments, and recommend ways the administrator can deal effectively with…

Lists and annotates articles dealing with such topics as advertising, broadcasting, editorial policy and methods, journalism education, journalism opportunities, media management, press law, and public relations. (GW)

The school administrator need not have an adversary relationship with the local press. Some myths about reporters are dispelled and some tips on establishing good media relations are provided. (Author/MLF)

The press has a definite relationship to the proper function of a school board, and the board has an obligation to foster and promote that relationship. (Author)

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

The treatment of schools by the media is not usually supportive or positive. Writers for education are often inexperienced and coverage is simplified through the use of television. This article offers background information on the media-education relationship and suggests ideas for the development of a positive relationship. (DF)

Effective media relations are seen as an important, even essential, area of successful government relations. Media accounts can play a major part in establishing an institution's reputation, and so comprehensive government relations programs should include planned productive contacts with reporters and editors. (Author/MLW)

This manual provides information to assist bar association staff and officers in explaining the role and function of the bar and in dealing with critical public-relations problems. Sections discuss the use and value of public relations, public relations and the role of the bar, public-relations problems, and major public-opinion problems…

Among the causes of the recent breakdown of the business/press relationship is the increasing public and press questioning of business, coupled with the failure of business leaders to explain the benefits of the free enterprise system. This failure, caused largely by the direction of business leaders' energies inward toward their companies rather…

This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces…