Descriptor
| Press Opinion | 7 |
| Public Relations | 7 |
| Publicity | 7 |
| Mass Media | 4 |
| Administrator Role | 3 |
| News Media | 3 |
| School Community Relationship | 3 |
| Elementary Secondary Education | 2 |
| Information Dissemination | 2 |
| Legislators | 2 |
| Lobbying | 2 |
| More ▼ | |
Author
| Ciervo, Arthur V. | 1 |
| Gower, John J. | 1 |
| Howlett, Patricia E. | 1 |
| Irvine, Robert B. | 1 |
| McBride, Genevieve G. | 1 |
| Sellers, Jim | 1 |
Publication Type
| Guides - Non-Classroom | 6 |
| Journal Articles | 3 |
| Opinion Papers | 2 |
| Books | 1 |
| Collected Works - Serials | 1 |
| Historical Materials | 1 |
| Reports - Descriptive | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
| Practitioners | 3 |
| Administrators | 1 |
Location
| Wisconsin | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedGower, John J. – NASSP Bulletin, 1983
Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)
Descriptors: Administrator Role, Press Opinion, Public Relations, Public Support
Download full textHowlett, Patricia E. – 1980
This manual for school board members identifies the basic factors to take into account when dealing with the news media. These factors include knowing what kinds of media offer what kinds of coverage in the school district's local area and how to channel the right information to the media representative who can make the best use of it. Divided…
Descriptors: Board of Education Role, Boards of Education, News Media, News Reporting
Sellers, Jim – American School Board Journal, 1984
For favorable relations with news reporters, school board members are advised to be friendly, approachable, available, responsive, visible, active in suggesting story ideas, prepared for interviews, clear, "on the record," ready for cameras, and calm in correcting press errors. (MJL)
Descriptors: Administrator Role, Educational Administration, Elementary Secondary Education, Interviews
Ciervo, Arthur V. – CASE Currents, 1982
Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)
Descriptors: Colleges, Cooperative Programs, Editorials, Government School Relationship
Educational Communication Center, Camp Hill, PA. – 1980
The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…
Descriptors: Audiovisual Communications, Informal Organization, Information Dissemination, Mass Media
Irvine, Robert B. – 1987
Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…
Descriptors: Administrator Role, Agenda Setting, Communication Skills, Conflict Resolution
McBride, Genevieve G. – 1986
Analysis of the Wisconsin woman suffrage campaign of 1910-1920 suggests that public relations belonged not only to political or business practices, but was equally a process by which the masses achieved their own best interests in nineteenth and early twentieth century social reform movements. Woman suffragists were led by women, and the public…
Descriptors: Activism, Females, Feminism, Fund Raising
