Wisconsin school district superintendents faced with the need to fund capital improvement projects through a school finance bond referendum need support. Information regarding the factors related to a successful referendum in Wisconsin is limited. This mixed methods study examined the factors associated with successful bond referenda in Wisconsin…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

The purpose of this study was to analyze opinions of selected school district stakeholders regarding potentially critical factors in school bond referendum success and failure in Kansas during the years 2004-2007. Of the 72 eligible school districts, one district was randomly selected from each of six groups formed through a stratified random…

In a world of high tech and low touch, it is easy for public relations programs to stray from tried-and-true interpersonal strategies long associated with solid communication planning. New technologies allow communications professionals to quickly send e-mails and telephone calls to selected groups. Social media sites provide users immediate…

Practical steps to passing a bond referendum in these days of economic squeeze are suggested from the successful experience of Coastal Carolina Community College (Jacksonville, North Carolina). (NHM)

A slide presentation technique can be utilized in bond issue public relations programs. (MF)

Discusses reasons for voter turndown of tax levy proposals or bond referendums and discusses public relations measures to augment and improve communications between schools and communities. (JF)

Calls for an honest accounting of program and staff performance, easing of frictions between age groups, and paying more attention to the growing population of senior citizens, in the interest of better relations between school and community. (JF)

Adapted from the author's remarks at the 1969 convention of the American Association of School Administrators in Atlantic City.

Presents an interview with Kit Dunn, a specialist in school district information services, about the importance of communication with the community, especially concerning school bond referenda. (EV)

THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND…

Describes the public relations effort that went into a successful campaign to pass a $4.1 million bond referendum. (IRT)

Despite the recent upheaval in public finance, the typical school district still approaches, organizes, and perceives a school finance referendum no differently than 40 years ago. Political strategy remains a rather shunned, undeveloped resource at a time when election success is most needed and when school administrators cannot take public…