Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

Concludes that after Rhodesia hired a public relations firm to advise it, negative comment about that country declined sharply in the "New York Times," although news of violence there remained virtually the same. (FL)

Although different philosophies may motivate presidential-press relations, causing frequent friction or adversity, there is nevertheless a strong degree of cooperation and collaboration between the press and a president of the United States. This interdependence has been particularly evident in recent administrations, and it progresses…

The school administrator need not have an adversary relationship with the local press. Some myths about reporters are dispelled and some tips on establishing good media relations are provided. (Author/MLF)

Effective media relations are seen as an important, even essential, area of successful government relations. Media accounts can play a major part in establishing an institution's reputation, and so comprehensive government relations programs should include planned productive contacts with reporters and editors. (Author/MLW)

A quantitative content analysis and a thematic analysis were made of the "Washington Post," the "New York Times,""Newsweek," and "Time" from November 4, 1980, through January 20, 1981, to examine President-elect Reagan's transition period in order to determine his impression management--the way he defined…

This manual for school board members identifies the basic factors to take into account when dealing with the news media. These factors include knowing what kinds of media offer what kinds of coverage in the school district's local area and how to channel the right information to the media representative who can make the best use of it. Divided…

For favorable relations with news reporters, school board members are advised to be friendly, approachable, available, responsive, visible, active in suggesting story ideas, prepared for interviews, clear, "on the record," ready for cameras, and calm in correcting press errors. (MJL)

Senators of the Eighty-third Congress were studied to ascertain what factors were most highly correlated with press coverage for each individual senator. This information was then correlated with an earlier study of the Eighty-ninth, Ninety-first, and Ninety-third Congresses to see what differences might exist which could indicate the development…

This book, the fifteenth volume of an annual publication, contains 373 abstracts of 52 doctoral and 321 master's theses from 50 colleges and universities. The abstracts are arranged alphabetically by author, with the doctoral dissertations appearing first. These cover such topics as advertising, audience analysis, content analysis of news issues…