Examines sample questions from a questionnaire and concludes that the collecting of figures by interviews or questions will never validate polls of public opinion on anything but simple questions. (RB)

This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume,…

The course is for independent study by jail officers who must learn that, in addition to their rountine tasks, they must be prepared to be well-trained, responsible professionals, making important decisions and avoiding the mistakes and disproven beliefs of the past. The jail administrator must continually wrestle with the problems of conflicting…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…