The course is for independent study by jail officers who must learn that, in addition to their rountine tasks, they must be prepared to be well-trained, responsible professionals, making important decisions and avoiding the mistakes and disproven beliefs of the past. The jail administrator must continually wrestle with the problems of conflicting…

The purpose of this book is to explore the effects of public opinion on governmental policy making, with a special focus on the role of the mass media in this process. Specific areas covered include political campaigning, the President and the press, blacks and the media, and cable television. Topics of discussion in the ten chapters are: linkage…

Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…