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Gaines, Blair R. – 1989
The pro-German American newspaper "The Fatherland," published shortly before the United States entered the First World War (1914-1917), displayed a failure of public relations in terms of defining and offering themes likely to convince a target audience to side with Germany. By looking at a public relations campaign undertaken by the…
Descriptors: Audience Response, Mass Media Role, Persuasive Discourse, Press Opinion
