Additional advice is provided, in conjunction with the foregoing article, on coping with legal constraints to school publications urging voter support for an upcoming bond issue. (TE)

A school board member describes how the use of four elements helped the board win public support for a referendum that was strongly opposed by an organized, respected committee: (1) Use of the media; rather than inviting press coverage of arguments by holding large public meetings, the board held numerous small, informative meetings. In this…

Based on his own experience, a school executive counsels against using a hard sell in promoting a bond issue, since Washington State public disclosure law requires that school levy material printed and distributed by the school system be strictly limited to factual information. (TE)

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…