A survey of 210 Texas residents revealed a preference for local and independent ownership of newspapers, although the quality of independent and group-owned papers was rated about the same. (GT)

To investigate the reaction of the public to being photographed on the street, a study was devised whereby seven photojournalists approached people on the street, photographed them, and requested identification for a questionnaire follow up. Of 102 people approached, 87% cooperated fully with the photographers and 81% of that group returned the…

A study examined (1) whether the public knows of the newspaper ombudsman and his or her role at the newspaper, and (2) probed the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Two telephone questionnaires were completed by 152 of the 438 persons who had contacted the ombudsman…

Noting the agenda-setting hypothesis that the public will adopt the media's agenda of issue priorities after the passage of some time, a study examined the effect of time on the public agenda. The study measured responses of 880 subjects in three survey waves. Evaluations of the importance of seven environmental issues were correlated with…

A study was conducted to learn more about voters' use and perception of endorsements in the 1984 presidential election. Six interviewers were trained and then assigned to a random sample of precincts in Orlando, Florida, on the day of the 1984 presidential election. Each interviewer stopped every third voter and asked those willing to cooperate 12…

Concludes that newspaper business section editors have more favorable attitudes toward capitalism than do members of the general public. (FL)

A study explored the differences in consumer perceptions of product attributes for national brand and generic grocery products as they related to the frequency of generic purchases. It was hypothesized that consumers perceive national brands more favorably than they do generics, but that the more frequently they purchase generics, the more…

A discussion of the predominance of candidate image in voting behavior. (HB)

A discussion of the predominance of candidate image in voting behavior. (HB)

Using media content data produced by Issues Management of Alexandria, Virginia (also known as "The Conference on Issues and Media"), a study examined agenda-setting for network television news, newspapers with broad syndication, and national weekly news magazines. Issues Management bi-weekly publishes the combined content for all three…

Findings from a 1971-72 North Carolina statewide survey focusing on the newspaper nonreader were compared with results from a similar statewide survey taken in 1961-62 in Wisconsin. Although there were limits to how precisely the two sets of data could be compared, the findings demonstrated that the type of person who chose not to read a newspaper…

Secondary analysis of 1971 and 1977 surveys by the Newspaper Advertising Bureau suggests that newspaper editors underestimate public interest in sicence news. (GT)

Reviews the events, studies, and comments (from 1960 to the present) regarding the controversial question of who won the first 1960 televised debate between John F. Kennedy and Richard M. Nixon. Supports the view that, for television viewers, Kennedy was the winner, whereas radio listeners gave Nixon the edge. (SR)