Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

A study examined the changes that have occurred in the content of cigarette advertising in magazines from 1945 to 1985 in the context of changes in the product itself, in advertising science, and in government regulation. Specifically, the study examined how advertisements had changed in terms of format, brand segmentation, major sales point or…

This summary report highlights the results of a study that examined the effects of the first phase of a nationwide, multimedia, crime prevention campaign featuring a trench-coated, animated dog named McGruff. Following an introduction explaining the purpose of the two surveys that comprised the study, the eight remaining sections of the report…

This study was undertaken to test the hypothesis that the media emphasis of issues serves to set the agenda of public awareness of those issues. Data were obtained from telephone interviews during the 1976 United States Presidential campaign from 658 voters in Pennsylvania and California. The issues of unemployment, inflation, and crime were…

A content analysis of "McClure's Magazine," often cited as initiating the muckraking era, was undertaken to assess whether muckraking content constituted the dominant element in the appeal the magazine had for its readers. The publication period 1903-1905 was chosen for the study; each monthly issue was examined; and each article,…

Although the availability of telecommunications services from the home has been limited because of the high costs and available technology, a restrictive regulatory environment, the conservative nature of communications systems operators, single technology thinking, and uncertain consumer demand, the situation is changing, resulting in expanded…

Reports findings of surveys of people's evaluations of press behavior during the Watergate period; concludes that the most important determinants of press criticism were in support of Nixon, party affiliation, and ideology. (GW)

Concludes that whether a newspaper carries mostly good news or mostly bad news affects the image of the paper, with bad news having negative effects and good news having positive effects on readers' perceptions of the newspaper. (FL)

Presents a case study of the presidential election campaign television debates of 1960. (TO)

A comparison of published and unpublished letters to the editor of a Texas metropolitan daily newspaper revealed that the newspaper published fewer letters in the categories of economics, media, and religion than would be expected, and more letters in the categories of education, law and order, and issues than would be expected. (GT)

Discusses the relative momentum of the presidential candidates in the 1976 election campaign and the treatment given this phenomenon by the television networks. (JMF)

Presents a content analysis of Chinese newspapers before and after the Tiananmen Square protest. Shows that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated participants of the 1989 Student Movement to legitimize the military…

Finds that base-rate information (general statements about the range or importance of a problem) had little impact whereas exemplars (less valid but more vivid individual cases) had a strong effect on the perceived distribution of public opinion about news story problems, and also had a moderate impact on undergraduate students' personal opinions…

Examines whether news media were biased in coverage of the candidates during the 1996 United States Presidential campaign, and whether the quantity of positive and negative news coverage of the candidates was related to the public's preference. Finds balanced media coverage of the two principle candidates (Clinton and Dole) and a powerful…