Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

Defining emotional responses as the interaction of three primary emotions occurring along pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness continua, a study hypothesized that (1) a systematic relationship exists between the emotions elicited by the candidate and voting behavior, and that (2) the emotions elicited by…

To examine three aspects of the relationship of Black leadership and White press--Black elected officials' (BEOs) views on press coverage of the Black community and on their own dealings with or treatment by the press, and their use of the news media for job-related needs--a study surveyed Blacks from three levels of elective office, school board…

Assuming that neighborhood newspapers and neighborhood leaders are among the most important influences on neighborhood residents' issue agendas and definitions of issues, a study examined some of these influences by interviewing a random sample of 239 residents of a low income, urban neighborhood in Minneapolis. In addition, a purposive sample of…

Data were gathered in two phases during the 1984 presidential election campaign in an effort to examine the public's perceived information needs. In the first phase of the study, interviews were conducted with a small sample of Knoxville, Tennessee area adults to Tennessee area adults to ascertain their attitudes and perceptions concerning the…

A study was conducted to test identical models of the political learning process with data concerning national and local issues. These models hypothesized ways in which political learning from mass media is affected by such factors as strength of information flow, political system level, individual media exposure, interpersonal discussion,…

A total of 431 households in Tallahassee, Florida, were contacted to ascertain community perceptions of social policy issues, as required of television stations applying for license renewal. It was found that 10 percent of those contacted could think of no problems; 14 percent could not name a national problem, and 35 percent could not name a…

This volume contains all of the material published in American Newspaper Publishers Association (ANPA) News Research Bulletins during 1968. The 49 studies included are arranged under the following chapter titles: "Some Audience Characteristics,""Headlines and Makeup,""Content,""Some Communication Behavior,""Readership,""Readership by…

This volume is a compilation of the summaries of news-editorial research reported in the American Newspaper Publishers Association News Research Bulletins during 1967. Of the 44 studies reported in this volume, twenty were done by universities, ten by individuals, nine by research agencies, and five by other organizations. The studies are arranged…

A set of 10 articles which first appeared in the Japanese periodical "Studies in Broadcasting" comprises this collection. Of the four essays dealing with Japan, one covers the historical changes in its broadcasting policies, treats the legal character of the Japanese public broadcasting company (Nippon Hoso Kyokai), and also reports on…

Focuses on the extent of teenagers' news media exposure in the Soviet Union and America and its apparent impact on their information about nuclear issues. Finds that the Soviet teenagers were much more knowledgeable than American students about issues having to do with nuclear war. (MS)

Focuses on the process by which a social problem is redefined in response to a critical events, such as economic depressions, environmental disasters, intense physical confrontations, or strategic initiatives by a social movement organization. Examines a conservative movement's attempt to redefine "the problem" of the schools at the time…

A study examined how use of different kinds of "involvement" measures (behavioral, cognitive, or affective involvement, gratifications sought, and cognitive effort expended) could help explain differences between people's knowledge of election information and whether the way that knowledge is measured affects conclusions about…

A study investigated the perceived source credibility of organizations that produce health messages. Manipulated versions of a health advertisement were generated to represent three types of organizational sources: a nonprofit source, a for-profit source, and a combination of for-profit and nonprofit sources. The advertisements were then produced…

A study examined the content of direct mail materials, distributed by the National Organization for Women (NOW) and Stop ERA groups, favoring or opposing passage of the Equal Rights Amendment. It was expected that NOW's pieces would concentrate on counteracting or counterattacking Stop ERA's arguments against the amendment (military draft, lesbian…