A study was conducted to learn more about voters' use and perception of endorsements in the 1984 presidential election. Six interviewers were trained and then assigned to a random sample of precincts in Orlando, Florida, on the day of the 1984 presidential election. Each interviewer stopped every third voter and asked those willing to cooperate 12 questions. The interviewers approached 562 voters and completed 426 interviews. The results showed that (1) candidates endorsed by the local daily newspaper are more likely to win their elections than are their unendorsed opponents, (2) endorsed candidates receive more votes than unendorsed candidates from the same party, and (3) voters are more likely to support issues or referenda than candidates endorsed by their local daily newspaper. Three variables helped predict the number of endorsed candidates that respondents could remember: their sex, education, and frequency of newspaper reading. Endorsements seemed most likely to help voters who were male, middle aged, and frequent newspaper readers. A total of 24.3% respondents agreed that endorsements had helped them decide who to vote for. (DF)