Interviews with 1,034 respondents shortly before the 1972 presidential election, and with 701 of these respondents shortly after the election, revealed that a small proportion perceived political bias in television news, a larger proportion perceived biases in newspaper reporting, and the vast majority saw no political bias in either medium. (GT)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

This study was undertaken to test the hypothesis that the media emphasis of issues serves to set the agenda of public awareness of those issues. Data were obtained from telephone interviews during the 1976 United States Presidential campaign from 658 voters in Pennsylvania and California. The issues of unemployment, inflation, and crime were…

Presents a case study of the presidential election campaign television debates of 1960. (TO)

Discusses the relative momentum of the presidential candidates in the 1976 election campaign and the treatment given this phenomenon by the television networks. (JMF)

A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be preferred by groups reporting primary reliance on…

Telephone surveys were conducted in Detroit and Grand Rapids, Michigan, to assess both the relative credibility of news presentations by the local news media and respondents' reasons for using these media. The results supported previous research on local news credibility, suggesting that television was the more believable medium, even in a local…

A Dallas study showed that the claim that television news is more timely than newspaper news has only a limited validity, at least in terms of locally produced television news. (GW)

Reports that the media were perceived by the public as having considerable influence on community affairs in comparison to a number of other groups in the private sector. (FL)

Finds that newspapers are more credible than television in some aspects of reporting such as public affairs while television is believed more accurate in news of student protest. (RB)

A study was conducted to explore attitudes toward the credibility of individual media and news media in general. The first phase of the study was a series of focused group discussions, while the second involved a national representative sampling of 1,469 adults interviewed by telephone, 875 of whom were then surveyed by mail. Credibility scores…

Results of the 1985 American Society of Newspaper Editors (ASNE) survey--to determine public attitudes toward media credibility--are reported in this paper. Discussion is categorized according to the 12 issues explored: (1) the believability of media when news reports conflict; (2) geographic scope of topics; (3) reliability of reporting and…

Results of interviews with children on their likes and dislikes in television programing. (CH)

A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex…