Examines sample questions from a questionnaire and concludes that the collecting of figures by interviews or questions will never validate polls of public opinion on anything but simple questions. (RB)

Reports on a study of people's perceptions of the way in which their voting choices, and those of others, were influenced by media editorial endorsements of candidates. (GW)

Effective media relations are seen as an important, even essential, area of successful government relations. Media accounts can play a major part in establishing an institution's reputation, and so comprehensive government relations programs should include planned productive contacts with reporters and editors. (Author/MLW)

The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…

This volume contains all of the material published in American Newspaper Publishers Association (ANPA) News Research Bulletins during 1968. The 49 studies included are arranged under the following chapter titles: "Some Audience Characteristics,""Headlines and Makeup,""Content,""Some Communication Behavior,""Readership,""Readership by…

This volume is a compilation of the summaries of news-editorial research reported in the American Newspaper Publishers Association News Research Bulletins during 1967. Of the 44 studies reported in this volume, twenty were done by universities, ten by individuals, nine by research agencies, and five by other organizations. The studies are arranged…

The findings of research studies that come from a variety of sources and concern newspapers, some aspects of television news, and news media audiences are summarized briefly. Among the topics are audience characteristics, content of stories, readership, headlines and makeup, editorial policy, and editorial administration and personnel. Most of the…

A content analysis of major German television news shows and 53 weekly surveys on 16 issues were used to compare linear and nonlinear models as ways to describe the relationship between media coverage and the public agenda. Results indicate that nonlinear models are in some cases superior to linear models in terms of explained variance. (34…

This volume is a reproduction of summaries by the American Newspaper Publishers Association Foundation (ANPAF) designed to put to the test of public response some of the various components which go into making a newspaper, including headline and type size, the use of captions, and story location. The main purpose is to supply data which editors…

Presents a thoughtful and balanced analysis of the effects of public opinion polling on elections and the political power structure. Generally refutes the revisionist criticism that polling acts as a preemptive strike curtailing political expression in favor of the power elite. Considers issues related to the tyranny of the majority. (MJP)