Results of the 1985 American Society of Newspaper Editors (ASNE) survey--to determine public attitudes toward media credibility--are reported in this paper. Discussion is categorized according to the 12 issues explored: (1) the believability of media when news reports conflict; (2) geographic scope of topics; (3) reliability of reporting and…

In 1928, the National Association of Broadcasters (NAB) developed a voluntary code of ethics to reduce public criticism of radio. Critics claimed that these NAB efforts at self-regulation were either too lenient or so strong that they posed antitrust problems. Still others focused on the issue of accountability in the code making process,…

Approximately 200 residents new to the Seattle, Washington, metropolitan area were interviewed in a study to discover the interrelationships between information needs and newspaper use under conditions of dislocation. Five major areas of concern to new residents were identified (home, neighborhood, community, work, and leisure) and described in…

Analysis indicates that the appropriate time lag between cause and effect--between presentation of a press agenda and learning of issue saliences--is from two to six months, with a four-month lag being generally acceptable for newspaper agenda-setting. A shorter lag appears more appropriate for television agenda-setting. Within the framework of…

Approximately 500 people were interviewed in a study designed to assess the effectiveness of and response-motivation to a public action campaign in a developing country. It focused on Nigeria's voter registration drive conducted in preparation for that country's first political elections in more than 13 years and explored some factors that…

In a 1978 followup to a 1977 survey of Louisiana legislators' perceptions about news media coverage of the annual legislative session, the legislators ranked the four major news media (daily/weekly newspapers, television, and radio) in terms of ten coverage factors. These factors included alertness, completeness, fairness, accuracy, interest,…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

A study investigated the perceived source credibility of organizations that produce health messages. Manipulated versions of a health advertisement were generated to represent three types of organizational sources: a nonprofit source, a for-profit source, and a combination of for-profit and nonprofit sources. The advertisements were then produced…

The findings of research studies that come from a variety of sources and concern newspapers, some aspects of television news, and news media audiences are summarized briefly. Among the topics are audience characteristics, content of stories, readership, headlines and makeup, editorial policy, and editorial administration and personnel. Most of the…

Examines local community radio stations in rural regions of Bolivia. Finds that active miners' radio has flourished as an entertainment and political medium and that, through their radio stations, miners' organizations have played an important role in shaping the political position of the Bolivian union movement. (KEH)

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…

A UNESCO-sponsored study was conducted to systematize, analyze, and evaluate the research about the interrelationships between mass media and the status of women on the basis of currently available international literature. The study sought to determine which aspects of women's media roles have been frequently researched, on which continents and…

The International--Part II section of the Proceedings contains the following 20 papers: "An Economic Imperative: Privatization as Reflected in Business Reporting in the Middle East. Egypt as a Case Study" (Leonard Ray Teel, Hussein Amin, Shirley Biagi, and Carolyn Crimmins); "Broadcasting in South Africa: The Politics of Educational…

The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

Section B of the Journalism and Media History section of the proceedings contains the following 14 papers: "Rethinking the Questions: An Essay on Writing Journalism History from a Feminist Perspective" (Agnes Hooper Gottlieb); "International Standards for Journalists: The Activities of the Press Congress of the World, 1921-26"…