A veteran school board member urges educators, in the name of good public relations, to utilize press channels for informing the community of what is going on in the educational world before the community starts asking questions and the press demands replies. (JF)

This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces…

Senators of the Eighty-third Congress were studied to ascertain what factors were most highly correlated with press coverage for each individual senator. This information was then correlated with an earlier study of the Eighty-ninth, Ninety-first, and Ninety-third Congresses to see what differences might exist which could indicate the development…

Intended for non-professional groups trying to make inputs into the political system but having limited access to the mass media, this manual reviews and criticizes the current status of power in the communications industry, especially in regard to ownership and control of the flow of information. Government/media relations are discussed,…

Broadcast and print journalism are interrelated in this book's coverage of the functions and status of the "fourth estate". A first part discusses journalism's magnitude and significance, with separate chapters offering a profile of the press, a discussion of the people's need to know, and a brief history of American journalism. The second part…

All areas of mass communication are surveyed. Man's earliest efforts as a communicator are considered, and what is known about the development of speech and writing is explored. Various theories (including mathematical ones) are reviewed which attempt to explain the processes of both personal and mass communication. Separate chapters focus on the…