A survey of 210 Texas residents revealed a preference for local and independent ownership of newspapers, although the quality of independent and group-owned papers was rated about the same. (GT)

To investigate the reaction of the public to being photographed on the street, a study was devised whereby seven photojournalists approached people on the street, photographed them, and requested identification for a questionnaire follow up. Of 102 people approached, 87% cooperated fully with the photographers and 81% of that group returned the…

Concludes that newspaper business section editors have more favorable attitudes toward capitalism than do members of the general public. (FL)

A study explored the differences in consumer perceptions of product attributes for national brand and generic grocery products as they related to the frequency of generic purchases. It was hypothesized that consumers perceive national brands more favorably than they do generics, but that the more frequently they purchase generics, the more…

Compares the reactions of photojournalists and the public to hypothetical ethical dilemmas confronting press photographers. Concludes that the two groups disagree significantly in their reactions to 17 of 19 ethical situations. (FL)

Concludes that whether a newspaper carries mostly good news or mostly bad news affects the image of the paper, with bad news having negative effects and good news having positive effects on readers' perceptions of the newspaper. (FL)

Results of interviews with children on their likes and dislikes in television programing. (CH)

In an attempt to understand nonreader attitudes toward the daily newspaper, 576 non-newspaper reading adults were queried in three waves about their reasons for avoiding newspapers. In the first wave, the major findings were that nonreaders avoid newspapers because of lack of time, preference for another news medium, newspaper cost, and lack of…

A survey of 266 adults supported previous findings that television is perceived to be a more credible, truthful, and important source of local news than the newspaper. (GT)

Preliminary data from a study-in-progress support the view that public information campaigns may have greater efficacy than shown by previous research. To evaluate the public impact of the Advertising Council's "Take a Bite Out of Crime" campaign, which was aimed at promoting greater citizen involvement in crime prevention activities,…

A study investigated whether newspaper mug shots are perceived by readers as being positive or negative in tone and whether the mug shots that are selected match the roles of their subjects in accompanying stories. Twenty-three news and feature stories with associated mug shots were clipped from seven daily newspapers. Pictures and stories were…

The purpose of this research was to determine if the media set personal agendas during off-year elections. The market for the study was a twin-city area in central Illinois (Bloomington-Normal) which contained few sources of information concerning local, national, and international problems. The survey questionnaire was compiled from questions…

A study examined the effects of published film reviews on viewers' interest in and evaluation of the reviewed film. In the film interest experiment, 89 undergraduate students were randomly assigned positive, mixed, or negative reviews of a British film. The control group received a review of a different film. Subjects were asked to read the…

A study was conducted to examine the relationship of advertising exposure to a variety of cognitive and affective variables in a nonprofit charity campaign. The study also tested the transactional model of advertising effects, which combines exposure, motivations, and gratifications for viewing. A sample of 350 adults was randomly selected and…

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…