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People's Conceptions of Mass Media: A Study about the People's Conceptions as to the Significance of the Mass Media and Their Functions before and after the Introduction of Television.

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Pietila, Veikko – 1971

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…

Descriptors: Attitude Change, Attitudes, Audiences, Broadcast Television

Mass Media and Public Opinion: Report of the Soviet-Finnish Seminar (5th, Moscow, USSR, May 18-22, 1987). Publications Series B, Number 24.

Jyrkiainen, Jyrki, Comp. – 1988

A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. The titles of the papers and their authors are as follows: (1) "Role of Research and Training in Mass Communication and Public Opinion"…

Descriptors: Comparative Analysis, Content Analysis, Cultural Images, Foreign Countries

City--Way of Life--Social Functions of Mass Communication. Report of the Finnish-Soviet Seminar (4th, Tampere, Finland, May 30-31, 1985). Publications Series B.

Jyrkiainen, Jyrki, Comp. – 1986

A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. The titles of the papers and their authors are as follows: (1) "Mass Media in the Soviet Youth's Way of Life," by V. A. Mansurov; (2)…

Descriptors: Aesthetic Values, Audience Analysis, Audiences, Communication Research