The problem facing American colleges and universities is larger than even the term "bubble" implies. A bursting bubble would force change on the more than four thousand postsecondary institutions in the United States, but something even more destructive is going to hit higher education, probably at the same time. The major sign that a…

A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…