Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Purpose: This study aims to examine the direct and indirect relationships between Personality Traits (PTs) and Conflict Management Styles (CMSs) through Job Performance (JP) in Pakistan. Design/methodology/approach: This is a quantitative study that employed a survey questionnaire to collect cross-sectional data from academic leaders of Pakistan's…

Purpose: This study aims to investigate the mediating role of quality culture (QC) between transformational leadership (TFL), transactional leadership (TNL) and organizational performance (OP) in higher education institutions. Design/methodology/approach: The study collects data through a nationwide survey of administrators representing public and…

Objective: This study examined the relationship between perceived discrimination and psychological distress among international students during the COVID-19 pandemic. Methods: A total of 188 international students from two large U.S. universities participated in the study. Perceived discrimination, psychological distress, and demographic…

Purpose: The research on social media adoption and use is on the rise in Pakistan. However, researchers did not focus on investigating the risks associated with social media use for library services. So, this study examines perceived risks of library services through social media in the university libraries of Pakistan. Also, suggest possible…

The objective of this research is to test the impact of supervisor inclusive leadership on subordinate career adaptability skill, as well as conceptualized the organization-based self-esteem (OBSE) as a mediator and organizational justice as a moderator in this relation. Data were gathered applying two-way research design for survey. Respondents…

Knowledge management is one of the valuable dimensions essential for the educational institution to support teachers' performance. Therefore, the role of leaders in encouraging teachers to create and share knowledge is vital to earn a competitive advantage. This research was planned to find the relationship among leadership styles…

The major aim of the study was to develop Classroom Assessment Literacy Training Program for university teachers. At first stage, the researchers investigated the classroom assessment literacy of university teachers. The data were collected from 500 public and private sector university teachers using stratified proportionate sampling technique,…

The research was conducted to find out the relationship of work engagement and job performance of university teachers. Quantitative approach was selected and correlation research design was used. The sample of the study was four hundred teachers of public and private universities of Central Punjab. Data were collected through questionnaire.…

Research discovers new knowledge, ideas, and technologies essential in driving the future of society and humanity. Without research, a relevant and modern country cannot exist. Similarly, the research output of universities and degree-awarding institutes (DAIs) plays a significant role in higher education and development of any country. Research…

This study investigates the students' perceptions regarding their voices towards improvement in learning at public and private sector universities in Pakistan. These voices are collected by the Quality Enhancement Cells of the varsities through either technological tools or other ways. To understand how this data is utilized, a self-constructed…

The foremost purpose of the paper was to explore the relationship between the Pareto Principle and employees' compensation. The study was quantitative and 330 leaders were surveyed at the public and private universities of Lahore District. The instrument consisted of 52 items with the Cronbach alpha of 0.94 was used to collect data from the leader…

Online learning has been considered a successful source for reaching learners anywhere, and anytime despite all challenges for decades. This two-fold study was designed to explore how COVID-19 fear affected students' social presence in online learning, and how their internal psychological resources such as motivation moderated to make their online…

Purpose: The purpose of this paper is to investigate the factors affecting entrepreneurial self-efficacy (ESE) in a developing country (Pakistan). The literature reports that entrepreneurship education does not enhance the level of ESE of the students. In the same vein, it is strongly emphasized that self-efficacy is the basic element in the…

The main objective of the study was to investigate the assessment literacy of university teachers. The study was quantitative in nature. A survey was conducted to investigate the assessment literacy of regular teaching faculty of universities. A total of 5755 in public and private sector general universities in Lahore, Pakistan constituted the…