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| Gaddy, Gary D. | 2 |
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What Works Clearinghouse Rating
Peer reviewedMadigan, R. J.; Peterson, W. Jack – Journal of Communication, 1977
Describes an experiment using videotaped programing as an alternative to satellite communication for television broadcasting in an isolated Alaskan village. Discusses the impact of television generally and local control in particular on the community. (JMF)
Descriptors: Alaska Natives, Children, Community Change, Community Control
Peer reviewedTan, Alexis S. – Journalism Quarterly, 1978
Concludes that, although both Blacks and Mexican Americans were generally negative in their evaluations of media portrayals of their ethnic groups, Blacks were more critical than Mexican Americans. (GT)
Descriptors: Black Attitudes, Comparative Analysis, Ethnic Groups, Evaluation
Peer reviewedDemers, David Pearce; And Others – Communication Research, 1989
Examines effects of issue obtrusiveness on network news agenda-setting. Tests two competing models: (1) obtrusive contingency (agenda-setting effects decrease as personal experience with issues increase); and (2) cognitive-priming contingency (agenda-setting effects increase as obtrusiveness increases). Finds no support for obtrusive contingency…
Descriptors: Agenda Setting, Audience Response, Commercial Television, Communication Research
Johnson, Edward A. – 1991
A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2)…
Descriptors: Community Education, Foreign Countries, Indigenous Populations, Mass Media Effects
Shields, Steven O.; Ogles, Robert M. – 1988
Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their…
Descriptors: Broadcast Industry, Content Analysis, Mass Media Role, Media Research
O'Reilly, Kevin; Splaine, John – 1987
This document is intended to improve the critical viewing skills and increase the understanding and appreciation of what is viewed. Included are the chapters: (1) "Critical Thinking: The Parts of an Argument," intended to develop a process to help a person judge arguments in what is read, seen, and heard; (2) "Critical Viewing:…
Descriptors: Advertising, Athletics, Concept Formation, Critical Thinking
Download full textCorporation for Public Broadcasting, Washington, DC. – 1983
This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…
Descriptors: Broadcast Industry, Marketing, Media Research, Planning
Agency for Instructional Television, Bloomington, IN. – 1977
A 10-minute videotape program that reviews library skills was evaluated with 8 fifth and sixth grade classes in the St. Louis area to determine both the effectiveness of the program itself and the method of formative program evaluation. The program used videotaped slides to present program ideas. Questions focused on whether students who viewed…
Descriptors: Educational Television, Evaluation Methods, Formative Evaluation, Intermediate Grades
Stone, Gerald C.; And Others – 1977
This study sought evidence that the switch to electronic news gathering (ENG) by local television stations has changed news selection or news presentation. A content analysis was performed during five days of newscasts at three network-operated Los Angeles television stations that were in various stages of converting to total ENG. Although the…
Descriptors: Broadcast Industry, Communications, Content Analysis, Electronic Equipment
Corporation for Public Broadcasting, Washington, DC. – 1978
The results of research conducted by the 1977 Task Force on Minorities in Public Broadcasting are reported in this document. The task force, consisting of a group of 28 individuals of various ethnic backgrounds, was assembled by the Corporation for Public Broadcasting to determine the success of public broadcasting in meeting the informational and…
Descriptors: Bias, Broadcast Industry, Educational Radio, Educational Television
Palmgreen, Philip; Rayburn, J. D., II – 1978
Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…
Descriptors: Audiences, Broadcast Television, Mass Media, Media Research
Dordick, Herbert S. – 1980
An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…
Descriptors: Audiences, Broadcast Industry, Evaluation Methods, Foreign Countries
Planchon, John M. – 1980
The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…
Descriptors: Adults, Advertising, Attitudes, Audiences
Austin, Bruce A. – 1979
The result of an exhaustive review of literature on the subject of film audiences, this bibliography is intended to provide film scholars with a reference tool, to act as an impetus for renewed research interest in the often neglected areas of film audience uses and gratifications, and to provide an update to UNESCO's 1961 bibliography concerning…
Descriptors: Audiences, Bibliographies, Film Criticism, Films
Burnet, Mary – 1971
The United Nations Educational, Scientific and Cultural Organization (UNESCO) sponsored a symposium on the impact of the representation of violence in the mass media on youth and adults. The symposium participants agreed on a working definition of violence as "the use of means of action which are harmful to the physical, psychic, or moral…
Descriptors: Adults, Children, Conferences, Developing Nations
