Examines the structural rules governing the presentation and resolution of problems that serve as premises for prime-time fictional programs. Offers demographic data on character types and matching problem types. (MS)

A survey of 235 5th and 6th grade children and their mothers gathered data to compare children's perception of television violence with that of their mother. (JY)

Presents an overview of broadcasting development and research in Tanzania, since achieving independence in 1961. Particular emphasis is given to the role of radio as a primary stimulus to the recent mass mobilization campaigns and its support function in an on-going national literacy project. (Author/CMV)

Relates measures of the central-peripheral dimension of the belief system and measures of attitude toward music and radio. Supports the idea that radio audiences constitute subcultures whose members use radio music for validating personal identity, and suggests that such use is related to a person's belief system. (RAE)

As more locally based community media emerge to reflect more popular participation in the creation of communication systems, media planners and activists, as well as scholars, must confront inevitable problems of organization. Ideally, management of a community radio station should comprise a democratic structure. Yet, inherent in the difficulties…

An investigation was designed to test the proposition that people who are apprehensive about crime will exhibit a greater preference for crime drama that features the restoration of justice than will those people who are less apprehensive about crime. Undergraduate students enrolled in an introductory mass communications course served as subjects.…

Activities concerned with children and television described in two Children's Broadcast Institute newsletters published during the International Year of the Child are summarized and discussed. Conferences, events, and symposia described include L'Enfant et Les Mass-Medias, Euro/Pan-American Convention on Television for the Young in the 80's,…

This paper attempts to establish a theory of communication essential to democratic diversity. Twelve kinds of diversity, divided into two classes, are described. One class relates to the way in which diverse things differ, the other class relates to the kinds of things which are diverse. The criteria for evaluating the importance of a certain kind…

Although the cultural stereotypes which the mass media disseminate about the roles of men and women are often discussed in general terms, the actual nature of these stereotypes in the present American culture has not been fully or systematically explored. This study examined part of the system of cultural stereotypes relating to men and women on…

Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…

This paper examines the supply and demand for early evening news and public affairs programing aired by major market commercial television stations. The sample consists of 493 thirty-minute programs aired by 99 stations between the hours of 5:30 and 8:00 P.M., E.S.T. A frequency analysis of programing indicated that stations owned by three…

Chronicles the revival of media research during the 1960s and 1970s, and briefly discusses the stimuli for this revival. Outlines six proposals from Katz's report to the British Broadcasting Corporation on areas for further social research on broadcasting concerning problems of "media" and problems of "message." (JMF)

Reports some responses to a national survey concerning the broadcast activities of high school students. (JL)

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

Illustrates how media communication techniques can be adapted for curriculum development. Popular television series suggested by the students are used to provide recommendations for lessons to develop pronunciation, oral communication, plot analysis, and writing composition, as well as analysis of cultural factors concerning ethnic diversity.…