Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…

Notes that while less than half of the radio stations in the United States have used the President's weekly radio broadcasts, they have nonetheless been widely covered by CBS, NBC, and the New York "Times." (FL)

Offers an analysis of the interaction between research and programing in public radio and television licensees, examining the impact of ascertainment and research procedures on public station program planning and evaluation. It is suggested that even without regulations, most stations would continue with some form of ascertainment and research.…

Discusses the need for formative evaluation in radio programing, and outlines 11 approaches to radio research. (CMV)

A study examined the diversity of news and cultural programing sources available to the Pacific Islands news media from international broadcasting and from related activities of countries outside the region. Questionnaires dealing with the use of international broadcast programs in the Pacific Islands radio services, how managers view listener…

This paper examines how the new communication technology is challenging the "old" media, which includes radio, television, newspapers, magazines, and motion picture. The paper first provides an operational functional description of each of these media. Next the paper suggests another way to look at existing media. The paper then…

Noting that radio call-in programs seem to contain the elements for active audience involvement and participation, a study was conducted to examine the hypothesis that information gain and surveillance are the primary gratifications sought through call-in radio programs, especially in a culture that has a strong oral tradition and relatively few…

A study was conducted to explore the relationships between sensation seeking--a multidimensional personality trait--and categories of leisure activity choices, mass media uses and gratifications, and television program preferences. It was hypothesized that low sensation seekers would find vicarious media such as television to be attractive leisure…

A special symposium held at the University of Southern California examined an agenda for action, "Social Research on Broadcasting--Proposals for Further Development," which was commissioned by the British Broadcasting Company and written by Professor Elihu Katz of the Hebrew University of Jerusalem. Participants included communications and…

As part of a program of statistical reports on public broadcasting, a survey requested 147 public broadcasting stations to supply information about their operations during one week in 1974. Data were collected about instructional television services, "Sesame Street,""The Electric Company," general and news programing, any…

A survey of 900 residents of Gainesville, Florida, conducted in April and May 1974 assessed their opinions on a number of statements regarding advertising and programing on children's television shows. Of the 14 statements used, 6 were worded so that the television advertiser might be regarded as a "good guy" or his "commercial as hero." The other…

Recent worldwide studies on the viewing habits of children emphasize the large amount of time spent viewing television and the potential influence that television has to shape the behavior of children. Extensive research has investigated the short and long term effects of viewing television violence, and the results, though complex, suggest that…

Demonstrates the effectiveness of interactive cable television in the delivery of social services to senior citizens. Increased awareness of community problems, expanded knowledge about social services, and greater involvement in social processes are noted in a survey of the viewers of the New York University--Reading (Pennsylvania) Consortium…

Describes a study to determine the type and quantity of Western news coverage of Third World earthquakes. Finds little evidence of geographical bias in coverage studied, and suggests that care must be taken to examine the underlying news events before bias is alleged. (MS)

Examined the origin of music content on radio stations in the Windsor, Ontario, area. Concluded that American recordings and radio broadcasts are strongly preferred by canadian youth despite government policies. (PD)