Relates two proposed attributes of both television shows and commercials--content and style--to television commercial performance. (KS)

Traces the steps taken by the British Broadcasting Corporation (BBC) in its entry into foreign language broadcasting in the 1920s and 1930s. (FL)

Presents the results of study in which prime time television shows were rated by 85 adult volunteers in the Washington, D.C., area to determine how individuals with mental disorders were commonly portrayed by the mass media. A table summarizes the characteristics of mentally ill persons on prime time television. (JL)

Focuses on major university collections of original radio materials, including news broadcasts, commentaries, entertainment programs, documentaries, and educational productions. The nine institutions listed possess the largest collections and best facilities for duplicating and permitting use of their materials. (PD)

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

The concept of "deregulation" of the broadcast media has dominated the regulatory landscape for the past decade, inexorably altering the range of possibilities available for racial and ethnic pluralism in the mass media. Deregulation has created a regulatory atmosphere in which the permissibility of regulation is judged by whether the…

That competition in broadcasting may not bring about sufficiently heterogeneous programing has long been the subject of debate among policymakers, and nowhere has that debate been more acrimonious than in its application to the diversification of radio formats. While the Federal Communications Commission (FCC) prefers to leave questions of…

This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…

The purpose of this survey was to determine the extent to which carrier current radio has become a medium which can link and unify relatively small, well-defined groups in an effective and inexpensive way. The survey focused upon the auspices, structure, affiliation, day-to-day managerial responsibility, and administrative liaison of the stations;…

This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, provides an analysis and comparison of five selected public affairs programs. These programs include "The MacNeil/Lehrer Report,""USA: People…

Describes the community takeover of the Berks Community Television, an experiment in interactive cable television for delivery of social services to senior citizens in Reading (Pennsylvania). Programing and production involve the community at locations such as neighborhood centers, City Hall, County Court House, and other sites. (JMF)

Major differences in results obtained from three audience measurement methodologies (telephone coincidental, multi-media diaries, and personal interviews with roster recalls) confirm the need for a new methodology or technique by advertisers and their agencies. (RL)

Content analysis of broadcasts by Voice of America, Radio Liberty, the British Broadcasting Corporation, and Deutche Welle to the Soviet Union revealed differences in political environments and purposes of sponsoring nations. (KS)

Compares minutes of TV coverage of natural disasters outside the U.S. to the number of deaths officially reported in the country affected. Finds that Western European disasters receive most coverage and Asian disasters receive least. (MS)

Develops and tests a mathematical model that estimates the impact of home video recorders on the transience of television broadcasts. Concludes that home video recorder use has the potential to affect program longevity, but that the potential remains unfulfilled. (PD)