A study was conducted to assess the dimensions of a National Public Radio (NPR) audience's interests in programing, and how these interests define subaudience groups. Telephone surveys were conducted with 276 persons who were over 18 years of age and who usually listened to the local university operated NPR station at least one day per week. The…

A presentation of radio and television listening and viewing research from the Netherlands. (Author/HB)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

Summarizes the results and recommendations of the Report of the Task Force on Women in Public Broadcasting published by the Corporation for Public Broadcasting in 1975. (MH)

Presents weaknesses of past audience research in public radio, and describes a survey methodology for future effective analysis of public radio audiences. (CMV)

Investigates the cultivation theory of media effects by studying whether adolescent viewers "see" certain lessons for human behavior in television portrayals and whether amount of exposure to television affects this. Finds that some values associated with television are more valued by higher versus lower exposed-to-television watchers.…

Intended for anyone interested in providing children with a quality alternative to current children's broadcast programing, this report presents the results of a survey of radio listening habits and attitudes. The report's introduction describes development of a pilot radio program for children by Children's Audio Service (CAS) unit of the…

A report of a PBS research project measuring how stations involved their communities in the SPC-III decision-making process. (Author)

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

A study analyzed statistically the monotony of all-news radio listening and identified stylistic figures that elicit attention in listeners. Subjects were 30 graduate students whose experience with radio news ranged from occasional listening over several months to regular listening five or seven days per week for several years. Respondents were…

Bundling, a practice which has increased dramatically in the television and cable industries in recent years, occurs when program distributors package groups of movies and episodes of series, and then sell licenses to use these packages to TV stations and cable channels. Typically, such bundled packages include both highly desirable and less…

A two-fold statistical analysis examined the creative development of the 15-second television commercial, providing a follow-up to a similar study conducted in 1986. Study 1 of the present analysis examined 335 actual 15-second spots extracted from 30 hours of network daytime and primetime programming in the fourth and first quarters of 1988-1989.…

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…