A survey project carried out by the National Opinion Research Center (NORC) measured the effects of viewing the television series, "Feeling Good." The survey was one of four studies undertaken to assess the impact of the "Feeling Good" series. This project was a field experiment designed to ascertain the effects of viewing of…

A survey was made in 1967 concerning children's viewing of television in Shizuoka, Japan. Although this survey was a follow-up to one made from 1957 through 1959, no comparisons are made between the two in this booklet. Third, fifth, and seventh graders, preschool children, and mothers of children in school were asked about: how they spent their…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 35 titles deal with a variety of topics, including the following: (1) television and scholastic achievement; (2) press freedom and the new world information order; (3) content analysis of Saturday morning children's television…

In some areas of employment in mass communications Blacks and other minorities have made impressive gains, but in others, such as the newspaper industry, there is a distinct lack of minorities in the work force. The chance that this situation will change is highly likely because the media industries in America are finding it necessary to diversify…

Because of the higher-than-average risk of hypertension, obesity, and diabetes among Hispanics, researchers selected these three health problems as the focus of a "radio novela" intended to increase the health knowledge and awareness of a Hispanic target audience and to stimulate their response to the problems. The replicable health…

This section of the proceedings is comprised of nine papers on various topics. Papers include: "Hybrid Press: Newspapering on the Coeur d'Alene Mining Frontier, 1890-1892" (David J. Vergobbi); "Through a Lens Clearly: Women and the Evolution of World News" (Carolyn M. Byerly); "The Challenge of Political 'Spin Medicine' to…

As a result of a survey of 2,322 Houston adults, a nine-phase methodology was used to design a program of public education about cardiovascular disease (CVD). Survey results indicated that Mexican Americans were significantly less knowledgeable than Anglos concerning the impact, nature, and control of CVD. Many Mexican Americans could not…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) gender portrayal in magazine advertising; (2) the role of special interest groups in agenda-setting; (3) the relationship between sensation-seeking and horror…

To test the validity of hypotheses regarding television violence and social behavior of viewers, a survey was conducted of a large stratified sample of sixth grade and kindergarten pupils and of teachers. The student survey identified: (1) frequency with which pupils watch television; (2) parental control of television viewing; (3) family…

Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…

The Mulligan Stew television series on nutritional principles for elementary school students was evaluated using a systems model. The study included student responses in eight schools and evaluation of responses from nutrition specialists, information specialists, television station personnel, and teachers. Agricultural college information…

In order to determine whether Appalachia Educational Laboratory (AEL) had the capability of producing a TV series of high technical quality with content that met criteria designed for the selection of children's television programs, a pilot tape produced by AEL was submitted for rating to educational television (ETV) specialists from the State…

Noting that humans are educated more by than about the mass media, this paper argues that modern society has produced an informal (mediated) ethics curriculum which may be more powerful than the formal (institutionally educational) curriculum developed by academics and administrators. It first examines the informal curriculum, listing statistics…

To help plan for the future of educational broadcasting, a survey was conducted of its goals and present status and anticipated future, and recommendations were made. Extensive available literature was reviewed, a number of broadcast facilities visited, and more than 60 station managers interviewed, along with managers of agencies and foundations…

Research sought to determine what effect viewing increased amounts of specific types of televised material would have upon the creative performance of highly intelligent children. Gifted students in grades 4, 5, and 6 of a suburban district were given Guilford's tests of creativity and then divided into seven groups. Six of these watched a…