The Impact of Television Schedule Changes on Audience Viewing Behaviors.

Gantz, Walter; Zohoori, Ali Reza

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Peer reviewed

ERIC Number: EJ277916

Record Type: Journal

Publication Date: 1982

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The Impact of Television Schedule Changes on Audience Viewing Behaviors.

Gantz, Walter; Zohoori, Ali Reza

Journalism Quarterly, v59 n2 p265-72 Sum 1982

Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Descriptors: Audiences, Programing (Broadcast), Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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