Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…

Finds traditional sex roles are reflected in attributes, attitudes, and behavior of male and female characters in 20 cartoon programs. (RB)

Recounts a speech delivered by William S. Rubens, Vice President of National Broadcasting Company, in which he covers some of the current issues focusing on television sex and violence and network policy. Available from: Vital Speeches of the Day, City News Publishing Company, Box 606, Southold, New York 11971. (MH)

Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

Analyzes sex-role portrayals in various childrens' educational television programs and reveals numerous models of sex-role inequity. (MH)

The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

An observational analysis of the male and female role models presented on 10 commercially produced children's programs revealed striking sex differences in (1) the number of roles portrayed; (2) the behaviors portrayed; and (3) the behavior consequences experienced. Possible implications related to stereotyped sex role development are discussed.…

In order to delineate what kind of image of women has emerged on televsion programs, the author reviewed first-run serialized television crime dramas for the 1976-77 season. He examines the consequences of this stereotyping on the status of women. (Author/RK)

Identified patterns that characterized soap operas, cartoons, and prime-time drama: (1) the predominant form of interaction was dyadic; (2) the most frequent speakers and receivers of messages were males; (3) the most pervasive message was an assertion of dominance; and (4) the concept of power was not sex-linked. (PD)

This study examined the portrayal of women over the age of 50 on television, analyzed the demographics of older female television characters and compared them with their real-life counterparts, and examined the social message presented by the characters and programs. Analyses of data gathered from prime time network entertainment programs…

This special issue brings together an editorial, six articles, and three book reviews that focus on the relationship between television and the female audience. The articles are: (1) "Installing the Television Set: Popular Discourses on Television and Domestic Space, 1948-1955" (Lynn Spigel); (2) "The Spectacularization of Everyday Life: Recycling…

In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…

This paper reviews the research that examines the content of television, especially in its portrayal of women. Studies reporting on the viewing habits of the general population and particularly children are summarized. Also recounted is research that explores the relationship between sex role development in children and the presentation of sex…

Investigated how children (ages 4 to 9) perceive stereotypes in television programs. Found that they use their existing knowledge of traditional sex roles to account for activities both witnessed and presupposed. Concludes that children make informed judgments about television sex roles by referring to their developing scripts of social life. (PD)

The frequencies of specific types of verbal attractiveness stereotypes portrayed on television commercials and regular programs were determined in two studies. In the first, the 4,294 commercials aired between 8 and 10 p.m. on the 3 major networks were observed during a 7-day period in the spring of 1982. Statements related to attractiveness were…