Describes the strategies used by Pacific University (Oregon) to build up enrollments in foreign languages, including restructuring the program for foreign language majors, changing teaching methodology, and emphasizing study abroad. Also discusses active student recruiting. (EKN)

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Nine training programs for non-traditional mathematics and science teachers were analyzed. It appears that: (1) all programs are not equally effective; (2) the quality of preparation makes a difference in how well-prepared recruits feel; and (3) non-traditional preparation cannot overcome all problems that make recruitment and retention difficult.…

In order for children to succeed in a diverse society, it is necessary to educate the world's teachers to embrace, value, and create multi-culturally friendly classrooms. Valuing diversity is simply defined as embracing and incorporating the unique experiences, culture, and life practices of others to create a more cohesive view of the world.…

This report reassesses the previous role of the California Postsecondary Education Commission in the area of educational equity, and develops a plan to guide the Commission in the next several years. Chapters cover the following topics: (1) vision for the future; (2) assessment of equal education in California today; and (3) recommendations on a…

This guide is a resource both for organizing and for managing adult literacy programs. Based on the collective input and refinement of national leaders in adult basic education, the handbook provides coverage of program planning, staff development, student recruitment and retention, instructional approaches and techniques, instructional materials,…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

Evaluation and results of a statewide promotional campaign using billboards featuring Johnny Cash to promote public awareness of, and recruitment for, Adult Basic Education (ABE) programs in Ohio are presented with the highlights of the purchasing and distribution activities. Response to a questionnaire sent to all ABE directors in Ohio requesting…

The "Where Do We Go from Here?" conferences provide information to meet the long-term needs of unemployed workers (career change and retraining) and the short-term needs of coping with the psychological problems of being out-of-work. The conference presentation includes 70 to 100 volunteer professionals, providing optimistic and motivational…

This functional model for managing large-scale program evaluations was developed and validated in connection with the assessment of Tennessee's Nutrition Education and Training Program. Management of such a large-scale assessment requires the development of a structure for the organization; distribution and recovery of large quantities of…

AMONG THE ESSENTIAL PERSONAL QUALITIES REQUIRED OF SUCCESSFUL MANAGERS OR POTENTIAL MANAGERS, A BALANCED TEMPERAMENT AND THE CAPACITY TO SEE THE OTHER PERSON'S POINT OF VIEW SHOULD BE STRESSED. FULLER AND BROADER KNOWLEDGE, GREATER SKILL IN JUDGMENT AND DECISION, AND GREATER MATURITY IN EXERCISING RESPONSIBILITY AND INTERPRETING EXPERIENCE MUST BE…

A program to recruit, train, and encourage persons to substitute teach in the inner-city schools of Minneapolis is discussed. A follow-up study was conducted by an independent evaluator, a year and one-half later. Results show that few participants were still on the job. Findings were: (1) 18 prcent of those teachers who completed the program…

Seven rural California counties participated in a teacher preparation internship program funded by the Education Professions Development Act. The 101 elementary teacher intern candidates--having a wide range of academic backgrounds, personal interests, and talents--first took part in an 8-week summer preservice experience consisting of (1)…

Presents 10 basic steps to use as guidelines in setting up a corporate volunteer program: develop a philosophy, survey the community and employees, isolate a need and outline program functions, recruit volunteers, motivate employees, place volunteers carefully, monitor and evaluate program and volunteers, review goals and results, and consider…

Magnet schools gained prominence in education in the 1970s as a tool for achieving voluntary desegregation in lieu of forced busing. The theory behind magnet schools as a desegregation tool is simple: Create a school so distinctive and appealing--so magnetic--that it will draw a diverse range of families from throughout the community eager to…