The paper analyses the status and characteristics of adult literacy campaigns and programmes since 2000. Global trends are analysed in terms of the ten key aspects of the suggested framework for successful literacy campaigns and programmes. Four case studies on major literacy campaigns in Brazil, India, South Africa and Indonesia are used to…

The author presents a method for developing a marketing plan. She applies this method to marketing vocational education, covering such areas as (1) audience, (2) product, (3) message, (4) communicating the message, and (5) evaluation. (CH)

Evaluation and results of a statewide promotional campaign using billboards featuring Johnny Cash to promote public awareness of, and recruitment for, Adult Basic Education (ABE) programs in Ohio are presented with the highlights of the purchasing and distribution activities. Response to a questionnaire sent to all ABE directors in Ohio requesting…

The "Where Do We Go from Here?" conferences provide information to meet the long-term needs of unemployed workers (career change and retraining) and the short-term needs of coping with the psychological problems of being out-of-work. The conference presentation includes 70 to 100 volunteer professionals, providing optimistic and motivational…

This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…

This manual was developed to help facilitators explain, implement, or expand a family literacy program. It is based on research and on the experience of developing and implementing the model program established by Literacy Volunteers of America-Chippewa Valley in Eau Claire, Wisconsin. The program encompassed the four basic components of family…

This document contains a performance report, a master plan, objectives, and an evaluation plan for a project in which Valencia Community College (Orlando, Florida) is to facilitate increasing cooperation between vocational and academic departments and move toward integrating vocational and academic courses in high schools and postsecondary…

The first three steps to developing a program that is both effective and efficient are participant selection, recruitment, and assignment. They require thinking about the populations to be targeted, considering how to open the door to the population and how to get the population in the door, and determining the services that are needed. The Job…

Based on activities at the Trumbull Campus of Kent State University, this guidebook presents suggestions for the implementation and operation of a series of informational workshops designed as a vehicle for the recruitment and orientation of adults who are considering enrolling in college. The guidebook first gives a rationale for the workshops…

This guidebook is designed to provide current, detailed information on effective literacy practices. The National Adult Literacy Project's program survey design is described in Chapter 1, with a summary of results from a sample of 213 programs. Chapter 2 focuses on the program selection and onsite interview process, from which the portraits of 31…

This handbook for program coordinators in public postsecondary vocational-technical schools presents guidelines for establishing programs to prepare adult women for nontraditional occupations (NTOs). It focuses on recruiting, retaining, and placing women in NTO programs. Chapter 1 provides definitions and looks at need for NTO programs. Planning…

This report discusses progress in achieving goals, general program effectiveness, and progress toward institutionalization of the Urban Teacher Education Program (UTEP) at Indiana University Northwest. This program has two major goals: (1) to change what the urban teacher knows and is able to do and (2) to significantly affect the education of…

This manual is designed to provide information to those interested in developing family literacy projects. Part I contains information on the design and operations of Project Family, a program to empower parents to be better role models, foster supportive environments, and express positive attitudes about education. Other topics include…

This guide is designed to help secondary and postsecondary vocational-technical administrators plan, implement, and maintain occupational training programs that would meet the needs of adults. Because the educational market is changing, the educational sector must change accordingly. Chapter I of part 1, which focuses on adult education, attempts…

This handbook is designed for use by anyone involved in providing educational or training opportunities for women. Chapter 1 discusses the outcome of women's education and use of this handbook. Chapters 2-6 make general suggestions about various issues around the provision of high quality, relevant, and responsive education and training for women.…