Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…

Enrollment management is a comprehensive approach requiring the integration of related functions to achieve the optimum recruitment, retention, and graduation of students. Criteria for evaluating enrollment management programs as they evolve into strategic, comprehensive efforts are established, synthesized from 16 independent and 6 public…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

The proceedings of the 1985 conference of the Southern Association for Institutional Research (SAIR) is presented. The focus was preparing colleges to anticipate and respond to the demand of accrediting bodies, federal agencies, and state legislatures. Contents include: a conference agenda; a keynote address, summaries of pre-conference workshops,…

This first volume of the University of California, Irvine, (UCI) Student Affirmative Action (SAA) Five-Year Plan provides an overview of the plan and the planning process, lists campus SAA goals and objectives, summarizes campus SAA activities, and describes the research and evaluation components of the plan. Topics include: the historical context…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

The initial steps of an academic planning process to cover the next 10 years at the Arkansas Tech University are described. Twelve study committees that were formed to coordinate the effort pertain to: degree programs and research; student-related activities; nondegree programs and public service; college mission and role; background and…

The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…

A plan for California's postsecondary equal educational opportunity programs is presented. These programs are designed to: increase academic aspirations and preparation of high school or community college students; inform students about financial aid or about specific colleges; increase college students' academic skills to increase their…