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Direct linkStewart, Amanda; Walk, Marlene; Kuenzi, Kerry – Journal of Public Affairs Education, 2021
Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…
Descriptors: Alumni, Reputation, Educational Quality, Nonprofit Organizations
