Parents can offer a college time, loyalty, and money. Leading roles currently played by parents in campus programs include recruiter, career counselor, political supporter, and fundraiser. Keeping track of parents, organizing and orienting them as volunteers, funding the programs, and assessing the efforts' effectiveness are important elements.…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…