A 2-YEAR STUDY WAS MADE OF THE STUDENT ENROLLMENT IN THE COLLEGE OF THE AIR. THE LARGEST GROUP CONSISTED OF PROFESSIONAL PEOPLE, THE MAJORITY OF WHOM WERE TEACHERS. IT WAS CONCLUDED THAT TO MAKE INSTRUCTIONAL TELEVISION MORE EFFICIENT THE NUMBER OF COURSES OFFERED SHOULD BE CONSIDERABLY REDUCED. REPORTS ON THIS STUDY ARE ED 003 637 THROUGH ED 003…

THE FRAMES OF REFERENCE FROM WHICH THE EXPERIMENTAL DESIGNS WERE DISCUSSED WERE--(1) THE PRODUCER (AND HIS SITUATION) IN THE STATION AND (2) THE VIEWER (AND HIS PERCEPTION) OF EDUCATIONAL TELEVISION PROGRAM (ETV) STRUCTURE. ETV PROGRAM STRUCTURE, PROGRAM ORIGINATORS, AND THE DECISION-MAKING PROCESS WERE STUDIED TO DETERMINE THE INFLUENCE OF…

SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…

THE FOUR MAJOR EFFORTS OF THE OREGON EDUCATIONAL TELEVISION PROJECT WERE SUMMARIZED. THE REPORT (1) RECOUNTED THE HISTORY OF THE RESEARCH EFFORT, (2) SUMMARIZED THE SECONDARY SCHOLARLY PRODUCTS OF THE PROJECT, (3) ABSTRACTED RELATED PRELIMINARY REPORTS, AND (4) PROVIDED GENERALIZATIONS BASED ON DATA COLLECTED DURING THE COURSE OF THE STUDY…

OBJECTIVES OF THIS STUDY WERE TO DETERMINE THE EXTENT TO WHICH SELECTED GROUPS OF RURAL PEOPLE IN METROPOLITAN PORTLAND, OREGON, VIEWED AGRICULTURAL EXTENSION TELECASTS ON PORTLAND COMMERCIAL STATIONS AND USED THE INFORMATION GAINED TO GET SUGGESTIONS FOR IMPROVING THE SCHEDULING, TYPES, AND CONTENT OF FUTURE PROGRAMS. QUESTIONNAIRES WERE SENT TO…