The author believes her ideas on evaluation reporting are old ideas in various fields including communication theory, advertising, social science, and learning theory. The human factor in reporting evaluation must be considered. Those being evaluated often feel threatened by the evaluation. Evaluators need to accept the behaviors of evaluation…

The difficulties of putting the findings of an evaluation into practice in a city school district are discussed with two emphases: the number and variety of the demands on the time and attention of the superintendent and administrative staff, and the complexity and detailed work required to implement a new or revised program. A hypothetical, but…