Descriptor
| Higher Education | 6 |
| Program Effectiveness | 6 |
| Public Relations | 4 |
| Alumni Associations | 3 |
| Program Development | 3 |
| Surveys | 3 |
| Alumni | 2 |
| Fund Raising | 2 |
| Graduate Surveys | 2 |
| Group Membership | 2 |
| National Surveys | 2 |
| More ▼ | |
Source
| Currents | 6 |
Author
| Adams, Rick | 1 |
| Bornstein, Rita | 1 |
| Kourofsky, Carolyn E. | 1 |
| Perkins, Claranne | 1 |
| Scalzo, Teresa | 1 |
| Schreiber, William | 1 |
Publication Type
| Journal Articles | 6 |
| Guides - Non-Classroom | 3 |
| Reports - Descriptive | 2 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Administrators | 5 |
| Practitioners | 5 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Adams, Rick – Currents, 1992
Out of concern for declining participation in its local alumni clubs, Dartmouth College (New Hampshire) surveyed 10,400 alumni nationally, 800 club officers, and alumni officers of 10 other colleges and universities. Resulting profiles of recent and older graduates revealed substantial population changes, suggesting the need for adaptation of…
Descriptors: Alumni, Alumni Associations, Graduate Surveys, Group Membership
Bornstein, Rita – Currents, 1989
A survey of institutions conducting or having completed fund-raising campaigns with goals over $1 million confirmed that campaigns have different purposes and structures, and do not all include the same sources and purposes of support in their reports. Fund-raising professionals should consider the issue of consistency in campaign accounting. (MSE)
Descriptors: Disclosure, Fund Raising, Higher Education, Program Effectiveness
Perkins, Claranne – Currents, 1992
A study investigated the type, activities, and regional context of alumni associations at 124 2-year colleges. Results indicate the most successful programs had more staff and fiscal resources, were well established, had fewer alumni in the area, were not members of the National Council for Resource Development, and emphasized personal…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Competition
Scalzo, Teresa – Currents, 1993
College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…
Descriptors: Alumni Associations, Career Planning, Graduate Surveys, Higher Education
Schreiber, William – Currents, 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…
Descriptors: Change Strategies, Higher Education, Information Utilization, Institutional Advancement
Kourofsky, Carolyn E. – Currents, 1997
Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…
Descriptors: Access to Information, Audience Awareness, Donors, Electronic Mail
