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DeJong, William; Schneider, Shari Kessel; Towvim, Laura Gomberg; Murphy, Melissa J.; Doerr, Emily E.; Simonsen, Neal R.; Mason, Karen E.; Scribner, Richard A. – Substance Abuse, 2009
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of subjective drinking norms and thereby drive down alcohol use. Cross-sectional student surveys were conducted by mail at baseline and at posttest 3 years later. Hierarchical…
Descriptors: Social Influences, Program Effectiveness, Drinking, Student Surveys
Langford, Linda; DeJong, William – Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, 2008
The nation's institutions of higher education continue to face serious problems with respect to student alcohol and other drug abuse and violence (AODV). For campus administrators, deciding how to respond effectively means understanding and taking into account both the complexity of these social problems and the individuality of each campus…
Descriptors: Strategic Planning, Social Problems, Colleges, Prevention
DeJong, William; Anderson, Jerry; Colthurst, Tom; Davidson, Laurie; Langford, Linda M.; Mackay-Smith, Virginia L.; Ryan, Barbara; Stubbs, Helen – US Department of Education, 2007
In response to ongoing concern about unacceptable levels of AOD (alcohol and other drug) use on campuses, in 1998 Congress authorized the Department of Education to identify and promote effective prevention through a model grants program. In 1999, OSDFS (Office of Safe and Drug-Free Schools) launched an important component of the Department's…
Descriptors: Higher Education, Campuses, Prevention, Drug Abuse