Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.

Employers of occupational program graduates from Prince George's Community College (PGCC) are surveyed biennially to assess program effectiveness. In order for his/her employer to be included in the study sample, a graduate must have graduated from an occupational program, be employed full time at the time of the survey, hold a job directly or…

Developed to help colleges enhance the effectiveness of their institutional research efforts, this workbook provides strategies for increasing effectiveness and examples of techniques and research from Maryland's Prince George's Community College (PGCC). First, an introduction summarizes the changing responsibilities of institutional research and…

Growing institutional concern for excellence coupled with legislative mandates calling for accountability have prompted many colleges to emphasize student outcomes when evaluating and designing courses and programs. A careful review of the accountability literature, however, suggests that continuing education courses and students, in spite of…

Focusing on the changing roles of institutional researchers (IRs) due to the widespread distribution of computer technology, this monograph explores the effective application of IR skills to maximize the impact of research on campus policy making. The discussion is centered around three major principles guiding institutional research: know the…