This manual, the third in a series of publications growing out of a pilot project in Extension Transportation Education undertaken at the University of Missouri under contract with the Federal Extension Service, has been prepared primarily for Extension personnel assigned to develop a state level educational program in transportation. It provides broad program guidelines as a reference or starting point for the transportation specialist. It will also be helpful to the Extension economist or marketing specialist who may be called upon to deal with transportation and physical handling problems encountered in a commodity marketing or firm management assignment. It is meant to acquaint the reader with the clientele and industry groups with which he will be working, to outline some of the key points in the process of demonstration firm analysis in this field, and to suggest some appropriate educational methods and procedures for Extension work in transportation. (DM)